Our Corporate Story

Company Agro Surge Sdn Bhd is a 100% owned company. Bumiputra who were registered under the Malaysian Companies Commission on 6th January 2016.

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Overview & History

Agro Surge Sdn Bhd is a wholly owned Bumiputra fertilizer manufacturer that produces nutrients for plant and fertilizers comprising of macro, micro nutrients and trace elements derived from chemical and natural based raw materials.

Bumiputra who were registered under the Malaysian Companies Commission on 6th January 2016.

Started on a small scale since 2011 as a Sole Proprietorship company with experience in farm management systems. Since the beginning of the company’s establishment, Agro Surge has played a role as a company that markets plantation support products, namely Chemical and Organic NPK Fertilizers for palm oil plants throughout Malaysia.

Nevertheless, in March 2018, our company established a mixed type chemical fertilizer processing plant and the production quantity is 1000 – 1500 metric tons per month. Our Company also offers services such as tours farms, technical advice, after sales services and others.

Our organization’s journey began in 2012 as a trading house that supplies agricultural input products mainly nutrients for plants and NPK compound compact fertilizers throughout Malaysia. Since the beginning of our in house manufacturing for NPK fertilizer, which is in 2018, we have been generating a revenue of RM 56million to date.

Our current daily production capacity is about 200 metric tons or around 6000 metric tons per month. Our warehouse accommodates up to 8000 tonne metric of raw material and finished product. With 15 years of plantation management experience, we are confident to ensure our customers to achieve a much higher yield in oil palm, paddy, fruits and vegetable produce. We are proud to present our own line of products and a brand established and known to the market as SAWIT EMAS, DURIAN EMAS, PADI EMAS ,GETAH EMAS and LALAGROW Multipurpose Fertilizer.

Our Mission

To become complete service and product provider to as many farmers as we can, in terms of :

  • The best NPK compound compact fertilizer product.
  • Technical advise for soil, seeds, plantation management, fertilizer application to achieve the highest yields from any types of crops.
  • Comprehensive after sales assistance.

Has a fertilizer processing machine with a high capacity and able to adequately meet user demand. Build a larger marketing group to increase fertilizer sales throughout Malaysia. Achieving a minimum of 1 acre = 1 ton yield for palm oil plantations owned by growers throughout Malaysia. Acquiring at least 15 Dealer for Sawit Emas products in each State.

Our Vission

To be the leading supplier and manufacturer of NPK chemical fertilizers in Malaysia. And Able To Produce Up To 150,000 Metric Tons Of Fertilizer Per Year In 2028.

Our Objective

To provide what is right and best towards quality and performance in plant nutrition and fertilizers.

WhatsApp Image 2024-10-24 at 9.08.23 AM

To help primarily agricultural practitioners and communities and to prioritize our plant nutrition and fertilizer users towards cost effectiveness but achieving maximum returns each year.

To ensure that all oil palm growers or plantation owners in particular continue to use our plant nutrition and fertilizer products to ensure they achieve maximum yields for each of their plantations.

To ensure the quality of our nutritional products and plant fertilizers have been proven and certified by all existing customers throughout Malaysia. And fortunately, every one of our customers has expressed their satisfaction and the premium quality of our plant nutrition and fertilizer products.

The Agro Surge logo uses a clean and symbolic design to convey key meanings related to agriculture and growth. Here’s a breakdown of the potential meanings behind its elements:

Our Company & Brand Logo

Color code:

#8BC33C

#0E6F3C

LOGO AGRO SURGE

1. Green Color Palette
Green is universally associated with nature, agriculture, sustainability, and growth. The shades of green used in the logo emphasize environmental responsibility and the company’s connection to agriculture.
2. Leaf-Like Shapes
The curved shapes resembling leaves or sprouts symbolize growth, life, and the natural cycle. This reinforces the company’s agricultural focus and commitment to fostering sustainable practices.
3. Typography
The word “Agro” is in bold, clean font, emphasizing the agricultural aspect while maintaining a professional and modern feel. The simplicity ensures readability and trustworthiness.
4. Dynamic Movement
The flowing curves give a sense of motion and energy, possibly representing growth, innovation, or progress in the agricultural industry. They might also symbolize the cyclical nature of plant life and ecosystems.

Milestone

2016

Supply of 140MT KIESERITE, 420MT of MOP, 220MT SOA to RISDA BAJA SDN BHD

2017
  1. Supply of NK 27 mix (11.6/27.0) of fertilizer for the needs of FELDA & FELDA TECHNOPLANT from Feb 2017 - June 2017, aquired from SINERGI PERDANA MARKETING SDN BHD
  2. Supply of chemical fertilizers to PKNP AGRO -TECH from Jan 2017 - June 2017
  3. Supply chemical fertilizer to SYMPHONY HILLS SDN BHD a subsidiary company of UEM SUNRISE SDN BHD
2018

Supply of GML fertilizer to YP PLANTATION HOLDINGS SDN BHD from Mar 2018 - June 2018

2019
  1. Supply of SOA fertilizer to LKPP CORPORATION SDN BHD a Pahang state subsidiary company
  2. Supply of MOP fertilizer to YP PLANTATION HOLDINGS SDN BHD from Mar 2019 -  Dec 2019
2020
  1. Supply of UREA 46% prill fertilizer to LKPP CORPORATION SDN BHD a Pahang state subsidiary company
  2. Supply of GML (15% - 18% MgO) fertilizer to YP PLANTATION HOLDINGS SDN BHD from Mar 2020 -  Dec 2020
2024
  1. Supply of Ammonium Sulphate fertilizer to YP PLANTATION SDN BHD
  2. Supply of FELDA F3 fertilizer to KPF NIAGA SDN BHD

CEO Agro Surge Sdn Bhd

Starting as a small company that initially sold a maximum of only 30 metric tons per month, we have now grown to produce up to 1,500 metric tons per month.

Even so, we remain determined to continue moving forward in pursuit of our company’s vision, which is still a long journey ahead. With a company policy that consistently prioritizes product quality—ensuring optimal yield for every plantation using Sawit Emas—we are confident in accelerating our progress and expanding further.

Our mission is simple: 1 acre = 1 ton. While some have already achieved 1 acre = 3 tons during peak seasons, we hope this becomes a reality for all palm oil farmers in Malaysia.

We are truly grateful for the support of all our customers who have been with us on this journey. We promise to continue delivering the best products for palm oil farmers across Malaysia.

May our efforts always be blessed and guided.

 “Ingat SAWIT, Ingat Sawit Emas!”


Siti Hawa Jaafar

CEO

Meet Our Production & Operation Team

Encik Jamaluddin Bin Md Desa

Chief Operation Officer

Ensuring timely procurement and delivery of raw materials and products. Supervising manufacturing processes to ensure quality and efficiency. Implementing systems to reduce costs and improve productivity. Ensuring operations meet industry regulations and sustainability standards. Translating long-term goals into actionable operational plans.

Wan Muhammad Ridwan Bin Mohd Zaki

Production Cum Warehouse Manager

Oversee daily production activities to ensure optimal efficiency and product quality. Manage labor, equipment, and raw materials to meet production targets. Ensure that all products meet the company's quality standards and industry regulations. Coordinate with the maintenance team to ensure machinery and equipment are in good working condition. Maintain production records and provide regular updates to senior management.

Mohd Fauzi Bin Mohd Salleh

Production Cum Warehouse Manager

Support inventory checks to ensure accurate stock levels of raw materials and finished products. Assist in organizing the warehouse layout for efficient storage and retrieval. Coordinate with the logistics team to ensure timely and accurate deliveries. Update warehouse management systems (WMS) for inventory and dispatch records. Help enforce safety protocols in the warehouse and ensure compliance.

team-img

Nurul Fatihah Bte Zulkefli

Human Resources Executive

Responsible for managing various aspects of the employee lifecycle, including recruitment, onboarding, benefits administration, performance management, employee relations, compliance with labor laws, and workplace policies. They serve as a bridge between management and employees, ensuring a positive work environment while aligning HR strategies with organizational goals.

Meet Our Finance & Account Team

Qurratu Aini Binti Azmi

Account Executive

Meet or exceed monthly and quarterly sales quotas. Build and nurture strong relationships with existing clients to ensure repeat business. Prepare regular reports on sales performance and customer interactions. Work with production, logistics, and marketing teams to ensure timely order fulfillment.

Farzana Binti Alias

Account Executive

Meet or exceed monthly and quarterly sales quotas. Build and nurture strong relationships with existing clients to ensure repeat business. Prepare regular reports on sales performance and customer interactions. Work with production, logistics, and marketing teams to ensure timely order fulfillment.

Meet Our Sales & Marketing Team

Mohd Zaki Bin Mohd Hairi

Sales & Marketing Executive

Identify and approach potential clients in the agricultural and related sectors. Present and explain the benefits of the company's fertilizer products to prospective customers. Achieve monthly and quarterly sales goals through proactive client engagement. Provide after-sales support and address client concerns to ensure satisfaction and loyalty. Plan and execute marketing campaigns to promote products and increase brand awareness. Collaborate with the design team to develop brochures, social media posts, and email campaigns. Analyze market trends and competitor activities to identify new opportunities and inform strategies. Represent the company at trade shows, exhibitions, and other industry events. Work closely with production and logistics teams to ensure timely delivery of products. Gather and share customer feedback to refine marketing strategies and improve product offerings. Prepare regular reports on sales performance and marketing campaign results. Provide insights and recommendations to senior management based on data analysis.

Noor Shazfiqa Binti Mohammad Bohiman

Sales & Marketing Executive

Identify and approach potential clients in the agricultural and related sectors. Present and explain the benefits of the company's fertilizer products to prospective customers. Achieve monthly and quarterly sales goals through proactive client engagement. Provide after-sales support and address client concerns to ensure satisfaction and loyalty. Plan and execute marketing campaigns to promote products and increase brand awareness. Design brochures, flyers, banners, posters, and packaging for the company’s fertilizer products. Create graphics for social media, websites, and email campaigns. Ensure consistency in the company’s branding across all design materials. Work closely with the marketing and sales teams to develop campaigns that align with business goals. Incorporate client or stakeholder feedback into designs while maintaining quality. Develop fresh and innovative design concepts for campaigns and promotions. Stay updated on design trends and tools to keep the company’s visuals current and competitive. Prepare files for print and liaise with printing vendors to ensure quality. Retouch product images and enhance visuals as needed. with the design team to develop brochures, social media posts, and email campaigns. Analyze market trends and competitor activities to identify new opportunities and inform strategies. Represent the company at trade shows, exhibitions, and other industry events.

Meet Our Transportation Team

Nik Mohd Nasalfitri Bin Nik Mohd Sudin

Lorry Driver

Operate lorries in compliance with traffic laws and company safety policies. Ensure prompt delivery of fertilizers and related products to designated locations. Optimize routes to reduce travel time and fuel costs. Safely load and unload goods, ensuring proper handling to prevent damage. Ensure loads comply with weight restrictions and are properly secured. Conduct pre-trip and post-trip vehicle inspections to identify maintenance needs. Address minor mechanical issues or report major faults to the maintenance team. Keep the lorry clean and in good condition. Maintain accurate logs of deliveries, including signatures and receipts. Ensure vehicle documents like licenses, permits, and insurance are up to date. Represent the company courteously when interacting with clients during deliveries. Communicate client feedback or concerns to the appropriate teams.

Mohammad Fahd Bin Farid

Lorry Driver

Operate lorries in compliance with traffic laws and company safety policies. Ensure prompt delivery of fertilizers and related products to designated locations. Optimize routes to reduce travel time and fuel costs. Safely load and unload goods, ensuring proper handling to prevent damage. Ensure loads comply with weight restrictions and are properly secured. Conduct pre-trip and post-trip vehicle inspections to identify maintenance needs. Address minor mechanical issues or report major faults to the maintenance team. Keep the lorry clean and in good condition. Maintain accurate logs of deliveries, including signatures and receipts. Ensure vehicle documents like licenses, permits, and insurance are up to date. Represent the company courteously when interacting with clients during deliveries. Communicate client feedback or concerns to the appropriate teams.

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  • Lot 17603, Jalan Telok Mengkuang 1, Kawasan Perusahaan Telok Mengkuang, 42500 Telok Panglima Garang, Selangor

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